Weights In The Face
For decades, MOI, or Moment of Inertia, has been the gold standard in putter stability. Place weight as far from the center of the putter as possible and you reduce the amount of twist that body experiences during impact with the ball. But it turns out, not all MOI is created equal. If you really want the kind of stability that guarantees straighter putts, then you need weights in the face.
Most mallets have weights in the rear to increase stability on off-center impacts. But there’s a flaw in that design. While rear weights do increase MOI, they also position the center of gravity in the back of the putter and that’s a problem A putter with a CG in the rear is less accurate than an identical putter with a CG in the face and that’s why Frontline has two Metal Injection Molded Tungsten weights in the face. The face weights bring the CG forward and, as a result, give you more accuracy on the green.
Putting consistent distances is crucial to hitting fewer putts in every round. But speed loss on off-center strikes can make it impossible to memorize and predict those distances. Speed Optimized Face Technology solves that, so you can confidently judge the 3-footers or the 50-footers, even when the pressure’s on.
Strike your putts off-center and you lose distance. Even high MOI mallets experience some distance loss, enough to turn a birdie make into a disappointing tap-in for par. To help you accurately repeat distances, even when you miss center, Speed Optimized Face Technology (SOFT) normalizes ball speeds across the face. That means, your miss-hits will still make it to the hole, and you’ll be drawing more circles on your scorecard.
Alignment can play tricks on you. Viewing angle, line height, ball diameter—everything you see affects your ability to place the putter squarely behind the ball. Don’t let your eyes fool you; get properly lined up for better aim with 2135 Technology.
Get Behind the Ball
Throw your putter down behind your ball, line up your putt, and odds are, you aren’t properly set up. While your sightline may appear centered behind the golf ball, that’s an illusion. Unless you putt with your eyes directly over the ball, you need 2135 Technology to get truly accurate alignment, every time.* When you position the sightline on the exact center axis of the ball—21.35mm from the ground—you achieve perfect alignment, regardless of the address.
Your putter should fit your stroke—that’s a no-brainer. But your stroke type shouldn’t limit your options. That’s why every Frontline mallet is available with two hosel configurations. So, whether your stroke is straight back and through, or more of an arc, you’re free to choose your head shape. Now that’s a superior fit.