Exclusive Deal With DICK's Sporting Goods

The House of Golf Retail Group Signs Exclusive Five Year Distribution Deal with DICK’S Sporting Goods to Bring the Company’s Iconic Golf Brands, Maxfli and Top Flite, to Australia.

MELBORNE, AUSTRALIA, August 21st, 2026

The House of Golf Retail Group, one of Australia’s leading golf retailers, today announced a five-year distribution deal with the leading U.S.-based sports retailer, DICK’S Sporting Goods. Through the agreement, The House of Golf will become the exclusive distributor and retail partner in Australia for two of DICK’S owned golf brands – Maxfli and Top Flite.

The House of Golf will oversee the distribution, marketing and retail presence of the two brands across its Australian store network and digital platforms, with product availability expected to roll out in October 2026.

“This is an incredibly exciting milestone for The House of Golf,” said Michael Button, CEO and Co-owner of The House of Golf Retail Group. “Partnering with DICK’S to bring Maxfli and Top Flite to Australian golfers is a huge win for our customers. These are iconic brands with a rich history and proven performance, and we’re proud to be the home for them in Australia. This reinforces our commitment to offering golfers the very best in equipment, innovation and value.”

Maxfli, a leading golf brand with a century-long legacy of performance and innovation, delivers premium, tour-quality equipment designed for golfers seeking to elevate their game. Top Flite’s offerings across balls, equipment and accessories provide golfers of all ages with top value and accessibility.

"We're excited to welcome The House of Golf as our exclusive Australian distributor of Maxfli and Top Flite products," said Ed Stack, Executive Chairman of DICK’S Sporting Goods. "This partnership marks an important step in expanding access to these brands while celebrating Maxfli's rich history in Australia."

The collaboration will initially focus on Maxfli Tour golf balls, with additional products to be introduced over time to support the needs of Australian golfers.

About The House of Golf Retail Group

The House of Golf is one of Australia’s leading golf retail groups, offering a comprehensive range of equipment, apparel, and expert services to golfers nationwide. The company is dedicated to growing the game through innovation, customer experience, and premium brand partnerships.

About DICK'S Sporting Goods, Inc.

DICK'S Sporting Goods creates confidence and excitement by inspiring, supporting and personally equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in Pittsburgh, DICK'S is a leading omni-channel retailer and an iconic brand in sport and culture. Its banners include DICK'S Sporting Goods, Golf Galaxy, Public Lands and Going Going Gone! in addition to the experiential retail concepts DICK'S House of Sport and Golf Galaxy Performance Center. As owner and operator of the Foot Locker Business, including Foot Locker, Kids Foot Locker, Champs Sports, WSS and atmos, DICK'S serves the global sneaker community across North America, Europe, Asia and Australia, plus a licensed store presence in Europe, the Middle East and Asia. DICK'S also owns and operates GameChanger, a youth sports mobile platform for live streaming, scheduling, communications and scorekeeping.

Driven by its belief that sports have the power to change lives, DICK'S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK'S business, corporate giving and employment opportunities can be found on dicks.com, investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and on Instagram, TikTok, Facebook and X.